A Software-as-a-Service platform is only useful if it works for its intended audience. It can be customized and have a slick look with all the bells and whistles, but if it’s too complicated for users to operate properly, what good is it? Likewise, if onboarding to the new SaaS platform requires too much time offline and is difficult for all stakeholders to adopt, the software rollout will suffer.
On the other hand, a positive user experience can help reduce churn of customers, streamline the process, eliminate frustrations with support teams and provide greater engagement through dashboards and data transparency.
T-Minus Solutions is well-versed in the importance of technical practicality, efficient processes, and reliability of both its code and its personnel. We design with the end-user in mind, prioritizing your business needs in the process. What does this look like?
Here’s what to expect when you undertake a business technology project with T-Minus Solutions:
• Practical utility: Our team listens carefully to your internal needs and the needs of your clients to build a Software-as-a-Service platform that enables intuitive workflows that fit your business perfectly. We tailor the software information architecture and navigation to provide the most useful features to your customers.
• Efficiency and ease-of-use: Streamlining processes is a core function of any SaaS product. Overwhelmed and frustrated are two feelings that you don’t want your customers to experience when using your software. The user interface must be easy to use and make the user’s job simpler, rather than more stressful due to unnecessary steps or sub-par operational performance.
• Reliability: A SaaS software that falls through when clients need it most could be detrimental to your brand. Ensuring that your software is fully functional and able to perform essential processes helps establish trust and satisfaction with your customers.
As expensive and time-consuming as SaaS customer acquisition is, customer churn is even more costly. This is why long-term user loyalty is essential. And ultimately, we know that your users will likely stick with your product if they enjoy the experience of using it.
We implement utility, ease-of-use, and efficiency into every piece of code that goes into your business software to make the UX top notch. By focusing on your customers’ needs and making the product a breeze to use, you can increase customer satisfaction, encourage user referrals, and set your software apart from your competitors.
If you’re ready to undertake a SaaS development project, get in touch with T-Minus Solutions to schedule a consultation.